Engagement rate (total engagements divided by impressions)Ĭlicking on “View Tweet Activity” on an individual Tweet you can get more details on the types of engagement you received.Once you select a view, you see the specific Twitter data associated with each Tweet. Additionally, you can view your top, promoted, replied or all Tweets from your profile. Make sure you always track and monitor this information in some sort of spreadsheet to better see trends and significant changes. Through the Tweets section, you can also export the data from your Twitter profile to a CSV file and choose your specific timeframe. Tweet activity gives you a broad view of the number of Tweets and organic impressions (not including promoted impressions) for a specific day or time period. Straight from your Twitter Analytics dashboard, you can see month-to-month trends with the collected Twitter data. These metrics do a great job at showing traffic, views and trends. Followers: Total number of followers, plus how many new followers you’ve gained since the previous period.Mentions: Total number of times your Twitter handle has been used in other users’ Tweets.Profile visits: Total number of times your profile was clicked on from your Tweets or through search.Tweet impressions: Total number of times a user was served your Tweet in their timeline or search results (including whether it was seen or not).Tweets: Total number of Tweets you sent.Some of the data you can see from the home section includes: Twitter provides a robust monthly review for users to see the performance of their content. The agency shows this number is only expected to grow over the next few years, which means Twitter will continue to put emphasis on analytics.Īs of now, Twitter breaks up your analytics into five main sections: 1. According to eMarketer, roughly 66% of businesses use Twitter for marketing efforts. This makes it easier for businesses working on a tight social media budget, but need the data for upcoming campaigns. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public. Twitter’s built-in analytics tool gives you access to additional data beyond shares, likes and Retweets. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. Measuring your Twitter data can be done through different avenues. This is just the tip of the iceberg, but understanding the data allows you to know how it’s used and the patterns of your content. With this information, you can know demographics, total clicks on your profile or how many people saw your Tweet. While this might sound somewhat vague, it’s largely due to the massive amount of data that can be collected from a single Tweet. Twitter data is the information collected by either the user, the access point, what’s in the post and how users view or use your post. Collecting data shows you how a campaign performed and the trends to follow in the future. Understanding how to analyze Twitter data thoroughly helps keep your brand out of the dark. That’s why brands are increasingly turning to social data as a key source of business intelligence to help drive marketing decisions and provide crucial insights across the organization. Looking into the data not only shows you what was working, but it gives you more insights to be successful on your next campaign. This means brands have no idea why a piece of content did extremely well or fell flat. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter analytics. With a 280-character limit, it’s easy to think of Twitter as a basic platform.
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